Expertise in managing transport during major sporting and cultural events
Keolis has developed recognised expertise in managing transport during major sporting and cultural events through its support for many clients, both in France and abroad. The challenge is to ensure availability, regularity and interconnections between different modes of public transport during short and very intense peak times.
During Rugby World Cup 2023, for example, Keolis will manage passenger flows on the networks it operates in Bordeaux, Lyon and Lille, which will each be hosting five matches in the tournament. The Keolis teams will play a key role in ensuring the smooth, safe operation of supporters’ transport to the stadiums and fan zones. Keolis also operates the public transport networks in cities hosting the base camps of several national sides: Romania and Fiji near Bordeaux, New Zealand in Lyon, Ireland in Tours, Portugal in Perpignan and Italy in Bourgoin-Jallieu.
In Lille, almost 200 customer service staff from the Ilévia network will work closely with the police to maintain a smooth flow of passengers through the stations and help travellers board and alight. Service frequency will also be stepped up several hours before each match begins.
In addition, great care will be taken with the provision of passenger information. In Bordeaux, this will include reinforcing signage, both for getting to the stadium (posters at tram stops) and for leaving the stadium (illuminated indicators showing the way to the tramway and shuttle buses).
Ticket purchases will also be simplified to improve the user experience. In Bordeaux, special tickets for the length of the supporters’ stay will be promoted via the TBM app and ticket machines.